Donor Analytics

Segmentation, wealth intelligence, major gift pipeline, grants, planned giving, LYBUNT/SYBUNT, and NCOA

+3.1%
14,872
Active Donors
Current Year
+1.8%
62.4%
Donor Retention
vs. Prior Year
+8.2%
$12.0M
Major Gift Pipeline
DM-08 · All Stages
+3.1%
$12.4M
Planned Giving
Canopy · 89 commitments

Donor Acquisition Funnel

14,872
Prospects (Windfall)
8,240
First Contact
4,890
First Gift
3,420
Repeat Donor
2,340
Sustained Giver
680
Major Donor ($1K+)

Giving by Donor Segment

Major Gift Pipeline — Visual Board

$12.0M total pipeline
34
18
22
8
5
42
Identification
$2.8M· 42d avg
Stevens Family Foundation
$50K12d
Midwest Energy Corp
$75K8d
Anonymous (Windfall)
$100K3d
Qualification
$1.4M· 28d avg
Harrison Trust
$200K22d
Blackwell Industries
$150K18d
Cultivation
$3.2M· 65d avg
Katherine S. Donovan
$250K45d
Dr. & Mrs. Chen
$100K32d
Metro KC Foundation
$75K28d
Solicitation
$1.1M· 14d avg
Hall Family Foundation
$500K15d
Sunderland Foundation
$200K10d
Ask Pending
$0.7M· 21d avg
Johnson & Johnson Fund
$300K8d
Stewardship
$2.8M
Robert J. Mitchell
$150K60d
Grace Community Church
$100K45d
KC Chiefs Charitable
$75K30d

Donor Segments

SegmentCountTotal GivingAvg GiftRetention
Major Donors ($10K+)87$2.8M$32,64489.2%
Mid-Level ($1K-$9.9K)624$2.2M$3,49474.1%
Regular ($100-$999)4,210$1.9M$44961.3%
Small (<$100)7,840$680K$8742.8%
First-Time Donors2,111$520K$246N/A

Wealth Intelligence — Windfall Integration

14,872 screened
Wealth TierProspectsTotal CapacityIdentifiedCultivatingAsked
Ultra High Net Worth ($10M+)12$48.0M831
Very High Net Worth ($5M–$10M)34$204.0M2284
High Net Worth ($1M–$5M)187$374.0M1204225
Affluent ($500K–$1M)480$336.0M32011050
Mass Affluent ($250K–$500K)1240$434.0M800280160

Top Prospects by Net Worth

IDNet WorthCurrent GivingCapacityStageOfficer
D-00234$12.4M$25K$500KCultivationDev. Director
D-00891$8.2M$10K$250KIdentificationUnassigned
D-01456$6.8M$50K$200KAsk PendingDev. Director
D-02103$5.1M$5K$150KIdentificationUnassigned
D-00567$4.7M$75K$120KStewardshipCEO

Planned Giving — Canopy Integration

3 realized this year ($340K)
52
Bequest (Will)
$6.2M
14
Charitable Remainder Trust
$2.8M
12
Beneficiary Designation
$1.6M
7
Charitable Gift Annuity
$980K
4
Perpetual Interest
$820K
Total Estate Pipeline
$12.4Macross 89 commitments

Grant Tracking — DM-09

Hall Family Foundation
Youth Services · Grants Mgr
$150K
Awarded
Report: 2026-06-30
Sunderland Foundation
Emergency Shelter · Grants Mgr
$200K
Awarded
Report: 2026-09-15
Kauffman Foundation
Workforce Development · Grants Mgr
$100K
Proposal Submitted
Greater KC Community Foundation
Recovery Programs · Grants Mgr
$75K
Awarded
Report: 2026-12-31
Sprint Foundation
General Operating · Dev. Director
$50K
LOI Pending
Oppenstein Brothers Foundation
Food Services · Grants Mgr
$40K
Awarded
Report: 2026-07-31

NCOA — Address Quality (FM-15)

13,240
Verified
842
Moved
312
Undeliverable
478
Needs Verification
Mail Return Rate2.1%
Last NCOA Run2026-02-28
Next Scheduled2026-03-31
Cost Saved$12K
Reduced BDI mail returns by 34% since NCOA implementation

LYBUNT (Last Year But Not This)

3,420
Lapsed Donors
$1.3M
Potential Recovery
Direct Mail Responders
1,840 donors
$520K
Event Attendees
680 donors
$340K
Online One-Time
540 donors
$180K
Major Donor Lapsed
42 donors
$240K

SYBUNT (Some Year But Not This)

5,610
Lapsed Donors
$890K
Potential Recovery
2-3 Year Lapsed
2,890 donors
$420K
3-5 Year Lapsed
1,720 donors
$280K
5+ Year Lapsed
1,000 donors
$190K

Total Reactivation Opportunity

9,030
Total Lapsed Donors
$2.2M
Potential Revenue Recovery
42
Major Donor LYBUNT (Priority)