Fundraising Performance
Campaign analytics, BDI attribution, recurring giving, GIK summary, and payment channels
+8.2%
$21.3M
Total Revenue
FY 2025-26 YTD
+11.3%
$188K
Monthly Recurring
MRR
+0.8%
4.2
Direct Mail ROI
BDI Campaign ROI
+4.5%
$1.9M
GIK Value YTD
Food + Non-Food
Revenue by Channel (Monthly)
BDI Attribution Detail — Appeal/Campaign/Fund/Source/Package/Segment
99.8% code integrity4,200
appeal
4,200
campaign
4,200
fund
4,200
source
4,195
package
4,200
segment
| Appeal | Campaign | Fund | Source | Package | Segment | Responses | Revenue |
|---|---|---|---|---|---|---|---|
| HL25-A | Holiday Appeal 2025 | GEN | DM | PKG-A | Active 0-12mo | 2,100 | $840K |
| HL25-B | Holiday Appeal 2025 | GEN | DM | PKG-B | Lapsed 12-24mo | 1,400 | $520K |
| HL25-C | Holiday Appeal 2025 | SHLT | DM | PKG-A | Major Donor | 42 | $320K |
| EA26-A | Easter 2026 | GEN | DM | PKG-C | Active 0-12mo | 1,800 | $580K |
| EA26-B | Easter 2026 | REC | DM | PKG-C | Lapsed 12-24mo | 920 | $280K |
Last BDI import: 2026-03-12 · 4,200 records imported
Campaign Performance Detail
| Campaign | Channel | Sent | Responses | Response Rate | Revenue | Cost | ROI |
|---|---|---|---|---|---|---|---|
| Holiday Appeal 2025 | Direct Mail | 45,000 | 4,200 | 9.3% | $1.7M | $380K | 3.4x |
| Spring Gala | Events | 2,500 | 420 | 16.8% | $890K | $210K | 3.2x |
| Year-End Digital | Online | 28,000 | 2,100 | 7.5% | $620K | $45K | 12.8x |
| Easter Campaign | Direct Mail | 38,000 | 3,100 | 8.2% | $980K | $290K | 2.4x |
| GivingTuesday | Online | 22,000 | 1,800 | 8.2% | $410K | $28K | 13.6x |
| Summer Newsletter | Direct Mail | 42,000 | 2,800 | 6.7% | $540K | $320K | 0.7x |
| Recovery Banquet | Events | 1,200 | 280 | 23.3% | $720K | $180K | 3.0x |
| Monthly Sustainer Drive | Online | 15,000 | 890 | 5.9% | $310K | $18K | 16.2x |
Recurring Giving Health
2,340
Active
89
Paused
42
Failed
156
Cancelled (YTD)
Avg Monthly Gift$80.13
Monthly Recurring Revenue$188K
Recovered This Month18
Recurring by Payment Channel
Credit Card (Qgiv)1,120 donors · $89K MRR
ACH / Bank (Commerce ACH)820 donors · $66K MRR
PayPal280 donors · $22K MRR
Direct Debit120 donors · $10K MRR
Gift Amount Distribution
$10-$24420 donors
$25-$49680 donors
$50-$99540 donors
$100-$249480 donors
$250-$499140 donors
$500+80 donors
Failed Payment Recovery Pipeline — WF-03
42.9% recoveredDecline Detected
42
1st Auto-Retry
42
2nd Auto-Retry
28
3rd Auto-Retry
14
Staff Notified
6
Personal Outreach
6
Card Updated
0
Recovered
18
42.9%Recovery
$5K
MRR At Risk
$2K
MRR Recovered
Decline Reasons
Card expired16 · recoverable
Insufficient funds12 · recoverable
Card replaced (new number)8 · recoverable
Bank block / fraud hold4 · permanent
Closed account2 · permanent
Automated Retry Schedule
1
1st retry
Day 1 (auto)
10 saved
2
2nd retry
Day 3 (auto)
4 saved
3
3rd retry
Day 7 (auto)
4 saved
4
Staff outreach
Day 10 (manual)
0 saved
Gifts-In-Kind Summary
$1.4M
Food GIK (Balance Sheet)
$458K
Non-Food GIK (Income Stmt)
842K lbs
Food Pounds @ $1.7/lb PPV
1,840
Non-Food Items (14 pending appraisal)